More than ever before, our supermarket shelves are a battleground for an enormous array of packaged fresh food products, each competing for the attention of time-strapped, price-sensitive consumers. Particularly in comparison to frozen alternatives, fresh food products such as vegetables, salad and dairy products appeal to modern, health-conscious, environmentally aware shoppers.Ultrasonic_salad

But today’s selective consumers do not just want their food to be fresh—they want it to be fresh for longer, with greater usability. This places complex requirements on both food manufacturers and packagers, and presents an array of challenges.

Eric Aasen, VFFS Product Line Manager, dives into the requirements and challenges of packaging fresh food products in an article published today on Packaging Digest.  The article focuses on fresh produce packaging using vertical form fill seal machines but many of the insights shared in the article can be applied to all types of packaging machines.  Read the entire article here.

http://www.packagingdigest.com/article/523031-A_fresh_perspective_on_flexible_packaging_equipment.php