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More than ever before, our supermarket shelves are a battleground for an enormous array of packaged fresh food products, each competing for the attention of time-strapped, price-sensitive consumers. Particularly in comparison to frozen alternatives, fresh food products such as vegetables, salad and dairy products appeal to modern, health-conscious, environmentally aware shoppers.Ultrasonic_salad

But today’s selective consumers do not just want their food to be fresh—they want it to be fresh for longer, with greater usability. This places complex requirements on both food manufacturers and packagers, and presents an array of challenges.

Eric Aasen, VFFS Product Line Manager, dives into the requirements and challenges of packaging fresh food products in an article published today on Packaging Digest.  The article focuses on fresh produce packaging using vertical form fill seal machines but many of the insights shared in the article can be applied to all types of packaging machines.  Read the entire article here.

http://www.packagingdigest.com/article/523031-A_fresh_perspective_on_flexible_packaging_equipment.php

The United Fresh 2012 show honored Bosch’s new Pack 301 IN inverted flow wrapper with the Best New Packaging/Processing Equipment award.  The award was voted on by United Fresh, AMI, and FMI attendees at this year’s joint conference held in Dallas, TX May 1-3.   As an inverted flow wrapper, the Pack 301 IN gently transports product by carrying it on top of the film from the former through the cutting head minimizing jams and ensuring superior package appearance.  Due to this gentle handling, the machine is ideal for soft products, multi-packs, and other products that are difficult to handle using a traditional upright flow wrapper design, like fresh produce.

If you missed the Pack 301 IN  at the United Fresh 2012 show you can see it in this short clip featured on United Fresh TV:

The Pack 301 IN features a unique modular film backstand that can be located in various positions relative to the infeed and wrapper  This allows users to optimize the film path, avoiding unnecessary film path length, resulting in supreme package appearance, minimal film waste, and few rejects.

The fresh produce industry gathers this week in Dallas, TX for the annual United Fresh show.  This year the show is co-located with AMI’s International Meat, Poultry and Seafood Convention; drawing an expected crowed of over 25,000 attendees.   We invite you to visit the Bosch booth (#12300) in the United Fresh Tech section to see our new Pack 301 IN inverted horizontal flow wrapper.  The Pack 301 IN automates the packaging of fresh produce like spring onions, carrots, romaine lettuce hearts, celery, cucumbers and other fresh produce that have a size and shape conducive to flow wrapping. Its film backstand has a modular design that allows users to customize the film path to optimally transport produce into the flow wrapper while maintaining control of the product, minimizing jams and ensuring superior package appearance.  Also on display at the Bosch booth will be the Doboy B-550 band sealer and the SVE 2515 vertical form-fill-seal bagger with ultrasonic sealing.

If you’re unable to attend the show, you can watch video from the show floor at United Fresh TV.   Last year, Bosch’s Doboy Stratus flow wrapper was highlighted by United Fresh TV.  Watch the clip below to see Jon Otto, product manager, explain the flexibility of the Doboy Stratus and demonstrate the machine by packaging a tray of two bell peppers.

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